https://www.redthread.group/in-the-loop daily 0.75 2022-04-27 https://www.redthread.group/in-the-loop/blog-post-persuasion monthly 0.5 2022-02-03 https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/1643858500018-7CU884KM3W4NBL8JX84B/Persuasion_Class_2018_WLA-7263.jpg In The Loop - ‘Persuasion’ Offers GW Students Insight and Avenue to Careers in Communication - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.redthread.group/in-the-loop/blog-post-bmw-north-america monthly 0.5 2022-03-16 https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/1643858227088-FQ1KSGP4ZQ6RYG3RUIUI/LinkedIn_BMW_Strategy.jpg In The Loop - BMW North America Social Biz Strategy: Winning With Employee Advocacy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.redthread.group/in-the-loop/katie-kreisler monthly 0.5 2022-04-27 https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/d14c2b88-e412-46be-9405-f82c88247b5c/Katie.jpg In The Loop - What Acting Can Teach Us About Personal Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.redthread.group/in-the-loop/lynn-casey monthly 0.5 2022-04-27 https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/01a7d1ef-f3ff-4994-b2c7-0b96f21ec1e8/IMG_9661.JPG In The Loop - Meeting the Moment with Authenticity & Curiosity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.redthread.group/partners daily 0.75 2022-03-16 https://www.redthread.group/partners/blog-post-title-four-4ckw6 monthly 0.5 2022-03-16 https://www.redthread.group/partners/blog-post-title-three-76h62 monthly 0.5 2022-03-16 https://www.redthread.group/partners/blog-post-title-two-n46xk monthly 0.5 2022-03-16 https://www.redthread.group/partners/blog-post-title-one-4dz9m monthly 0.5 2022-03-16 https://www.redthread.group/partners/mk-media-training monthly 0.5 2022-03-16 https://www.redthread.group/home daily 1.0 2022-03-23 https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/d1eebcf6-3990-4135-81ff-234845273ee9/divider_line_dashed_01.jpg Home https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/4ed3d58e-40a6-4c0f-b3f2-50e22fb4f126/grid_blue_08_Wide_wRed_Slash_n_sq.png Home - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/721c54d7-c2b5-40dc-9770-cc9c1619b024/ALL_Logos_0003_ShineScout.jpg About https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/7097f0c2-6d10-40fb-866b-cfb0e75e95ef/ALL_Logos_0000_Nimble+Works.jpg About https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/b53b9987-a773-42c7-bd6d-df82c59ce564/ALL_Logos_0004_nv-design.jpg About https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/ffc32c74-0d96-40ff-8e2e-cbb85c03f426/ALL_Logos_0002_MK+Media+Training.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/718394e3-d7ec-4ad0-9fe5-cdd9a2a7529a/txt_RedThread_forHomepage.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847767761-J2M1HI20BXRQ9XCR0HUD/Large+JPG-Aro+Ha_0387.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg About https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/41e2a755-272d-45c1-8463-50daab9e9ae3/shutterstock_red_Perspective__1594163377_sm2.jpg About https://www.redthread.group/services daily 0.75 2022-03-16 https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/d1eebcf6-3990-4135-81ff-234845273ee9/divider_line_dashed_01.jpg Services https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/767a4ee7-7c1a-49e8-917e-3c06167e0a4a/Icon_02-+Personal+Brand+Strategy.png Services https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/882ef00d-5b1d-479c-8b26-b589f6500fb7/Icon_03+-+Strategy+Service.png Services https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/d2d4027a-58fa-4bdb-92a8-925b0af539fa/Icon_01-+Personal+Brand+Strategy.png Services https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/718394e3-d7ec-4ad0-9fe5-cdd9a2a7529a/txt_RedThread_forHomepage.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.redthread.group/approach daily 0.75 2022-03-17 https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/bf2dde97-60d4-4970-b8b8-73f6095ed63d/IKIGAI_Animation_02.gif Approach https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/bf642307-697e-42ca-8506-392698cb0885/grid_blue_07_Blue_wRed_Slash_n_Rect_A.png Approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/718394e3-d7ec-4ad0-9fe5-cdd9a2a7529a/txt_RedThread_forHomepage.png Approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.redthread.group/contact daily 0.75 2022-03-16 https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/718394e3-d7ec-4ad0-9fe5-cdd9a2a7529a/txt_RedThread_forHomepage.png Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.redthread.group/test daily 0.75 2022-03-16 https://www.redthread.group/home-1 daily 0.75 2022-02-17 https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/d1eebcf6-3990-4135-81ff-234845273ee9/divider_line_dashed_01.jpg Home (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/1f9208f0-840f-4017-abae-83d817c8a667/grid_blue_06_Wide_wRed_Slash.png Home (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/718394e3-d7ec-4ad0-9fe5-cdd9a2a7529a/txt_RedThread_forHomepage.png Home (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.redthread.group/about-1 daily 0.75 2022-03-16 https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/bf642307-697e-42ca-8506-392698cb0885/grid_blue_07_Blue_wRed_Slash_n_Rect_A.png About (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/3dd9a85a-87a8-4949-8815-8596308989d2/784-ShaneeGossCohen_LEA_CARTIER_Photographer_NYC_146_cropped_sm.jpg About (Copy) https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/d1eebcf6-3990-4135-81ff-234845273ee9/divider_line_dashed_01.jpg About (Copy) https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/718394e3-d7ec-4ad0-9fe5-cdd9a2a7529a/txt_RedThread_forHomepage.png About (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847767761-J2M1HI20BXRQ9XCR0HUD/Large+JPG-Aro+Ha_0387.jpg About (Copy) https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/41e2a755-272d-45c1-8463-50daab9e9ae3/shutterstock_red_Perspective__1594163377_sm2.jpg About (Copy) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg About (Copy) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg About (Copy) https://www.redthread.group/home-test daily 0.75 2022-03-17 https://www.redthread.group/work daily 0.75 2022-03-16 https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/d1eebcf6-3990-4135-81ff-234845273ee9/divider_line_dashed_01.jpg Work https://www.redthread.group/work/project-design monthly 0.5 2022-02-02 https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/f5826608-9316-4184-aa1d-52e7b8000166/WestElm_Vert.jpg Work - Design - The Insight Renowned the world over for stylish home furnishings, the brand’s sustainability story had yet to be told. It captured the company’s deep commitment to eco-friendly and fair trade practices. https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/1eaf59c8-868e-4240-b224-1af289de8217/AAW_sq_ropeCraft.jpg Work - Design - The Solution By bringing the promise of “responsible retail” into full focus, we were able to elevate their true business purpose and use it to realign marketing priorities. A refreshed brand position that highlighted the company’s ethical and sustainable practices gave way to creative concepts and purposeful partnerships. These ranged from ongoing collaborations with Aid to Artisans, to co-creating eco-friendly furniture with the Pratt Institute and promoting handmade products by Etsy artists. More than an origin story, their business purpose has become a renewable source of inspiration and growth. https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/c304a009-9c7b-403f-9714-c2842a25a4e3/AAW_sq_pillow.jpg Work - Design - The Problem Help a top design company broaden its appeal to a new generation of conscious consumers. https://www.redthread.group/work/project-luxury monthly 0.5 2022-02-02 https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/5b5562f6-e147-48f0-990f-4c340fa4c04f/AfroGirl_Vert.jpg Work - Luxury - The Insight Firmly rooted in the company’s heritage, the brand has long been recognized as the benchmark for superior automotive performance. However, this reputation was not enough to lure a new generation with changing attitudes about luxury and transportation. To resonate with this untapped audience, we had to shift the brand narrative – from the ride to the driver. Through a deeper human connection, the brand could evolve from simply being a choice of car to a statement of personal ambition. https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/3a0b5b5e-b9c0-485b-b0a3-e29a2cd3f638/BMW_Bridge_sq.jpg Work - Luxury - The Solution Taking a more holistic view of performance allowed us to appeal to new audiences in new ways. We leaned into the brand’s rich history and future-focused innovation to emphasize its superior standards, not just premium products. The brand began aligning with rising talent and tastemakers who relayed their own experiences of getting to the top of their game. These stories were shared through unique media and content partnerships, including Vanity Fair’s New Establishment Summit, which brings together titans of technology, media, business, entertainment, politics and the arts. Today, this evolved brand position continues to appeal to a new generation of drivers on the road to success. https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/dd617707-a760-48f9-823d-5d627a2c2aff/BMW_SteeringWheel_sq.jpg Work - Luxury - The Problem A leading luxury carmaker sought to attract a younger, affluent audience through the broad appeal of a lifestyle brand. https://www.redthread.group/work/project-technology monthly 0.5 2022-02-03 https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/1dca3c2f-ce4c-4f79-836d-0805595c46f3/AAW_coding_sq.jpg Work - Technology - The Solution Through multiple interactive workshops with AAW’s executive team, we were able to prioritize target audiences, assess their competitive differentiation and uncover their core business purpose. Our insights around the tech-talent disconnect became the basis of a fully formed brand position, narrative and tailored messages to engage key decision-makers.This foundational work was used to inform AAW’s sales and marketing materials, investor relations and ongoing strategic business development. Recently, the company was selected by the Interactive Advertising Bureau (IAB) to launch the nation’s first-ever digital media apprenticeship program. Today, AAW is working with multiple Fortune 500 companies to develop tech apprenticeship programs that will launch hundreds of new careers for diverse talent across the U.S. https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/d1eebcf6-3990-4135-81ff-234845273ee9/divider_line_dashed_01.jpg Work - Technology https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/299e5a3f-783c-42ea-95f0-d9e1bac7c2e2/AAW_sq_woman_at_laptop.jpg Work - Technology - The Problem Historically, apprenticeships have helped people gain access to higher wage jobs in trade careers. In recent years, apprenticeships have created pathways to higher-paying technology careers, while helping companies diversify and strengthen their talent pipeline. Despite growing commitments from employers to close the talent gap and launch DEI initiatives, barriers to tech apprenticeships still prevail. Rising startup American Apprenticeships Work (AAW) engaged us to address these barriers and become a trusted talent partner for U.S. employers. https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/fb6609ad-5401-464c-b397-c28d3caa0c23/AAW_Vert+copy.jpg Work - Technology - The Insight Each year, U.S. companies spend millions, if not billions of dollars updating the technology on which their businesses run. Yet the need for skilled talent to operate those technologies remains largely unmet. Simply put, there is a disconnect between the skills needed to succeed and the talent with the right skills. And business leaders are feeling the impact on their people, their products and their profits. We made the case that, more than technology, it was our talent strategies and systems that urgently needed an upgrade. https://www.redthread.group/work/project-fitness monthly 0.5 2022-02-03 https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/d1eebcf6-3990-4135-81ff-234845273ee9/divider_line_dashed_01.jpg Work - Fitness & Health https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/9aa07194-c891-47a3-94ab-5138984c7c3a/Virdio_Vert.jpg Work - Fitness & Health - The Insight People in search of at-home workouts have turned online for better fitness alternatives – from streaming videos, to apps and interactive games. They range from the free and simplistic to the complex and expensive. What they all lack, however, is a comprehensive and cost-effective way to maximize home workouts without the hassles of extra equipment. Virdio is the first and only AR-powered home fitness platform to personally connect members with trainers and an online community to help them reach their health goals – no gear or goggles required. https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/95e3b553-92aa-48b5-a4bb-38c071948d3c/VIRDIO_Future_of_fitnesss_sq.jpg Work - Fitness & Health - The Solution Virdio engaged Shanee as part of their advisory board to guide the brand positioning and marketing of their groundbreaking fitness solution. As the company prepares for a full scale product launch, she continues to advise the executive team and agency partners on all aspects of the go-to-market strategy. This work includes refining Virdio’s business purpose and brand narrative to guiding strategic partnerships and alliances. While the equipment may be virtual, Virdio’s platform goes beyond novelty to deliver a better home workout and real fitness results. https://images.squarespace-cdn.com/content/v1/61d5f412de30b170593568a9/1ff5c419-33e2-4536-9776-c209b779243f/VIRDIO_Stop_wishing_sq.jpg Work - Fitness & Health - The Problem TIme-starved and budget-conscious Americans are increasingly challenged to fit a health club regimen into their lives, and the pandemic has only added to their problem. Countless home-fitness solutions have entered the market, many requiring a hefty investment, adequate space and the right equipment for proper and safe use. For every unused gym membership, there is an equally unused home fitness machine wasting dollars and gathering dust.