We are group of seasoned and compassionate collaborators who are best at finding the best in others.

Red Thread Group is a brand consultancy founded by Shanee Goss Cohen. A seasoned strategist, Shanee previously held leadership roles at FleishmanHillard, KWT Global and imre. Over the past two decades, she has worked with a diverse range of clients spanning technology, design, automotive, financial services, CPG, beauty and retail. Among her work, she has conceptualized and led award-winning campaigns for BMW, OKCupid, Pantone, Samsung, Target, L’Oreal, T.Rowe Price and Citibank, among others.

Today, Shanee is a trusted advisor to executives of both established companies and start-ups on business transformation, brand revitalization and product & category launches. From executives to enterprises, she engages fearlessly with complexity to bring truth, clarity and focus to a brand’s story and success. 

 

At the Red Thread Group, all of our work is the byproduct of close collaboration and partnership.

 

Should your needs exceed our core capabilities, we have an extensive network of talented consultants who are happy to help. No matter who is brought in to support your business, they will always feel like an extension of you and your team.

 
 
 

Advisors & Collaborators

We’re based in NYC with trusted partners near and far.

 
 

  • Founded by Lynn Casey, Shine Scout is consumer insights consultancy like no other. A team of passionate cultural cartographers, they bring decades of experience tracking subcultures and exploring the human condition.

  • Nimble Works, founded by Barbara Pantuso and Lisa Reid, is a collective of seasoned professionals with expertise at the intersection of business and creative strategy, integrated marketing, and product design.

  • Led by Nelia Vishnevsky, nv-design is an integrated graphic design studio with a focus on branding and identity systems for conscious businesses, progressively-minded organizations, and passion-driven visionary individuals.

  • Melody Kimmel of MK Media Training is one of the nation’s leading media, presentation and message trainers. Working across diverse industries, she helps executives, scientists, subject matter experts, authors, celebrities and others persuade, convince and in all ways, convey their positions with power and passion.

  • Founded by longtime collaborators, Ryan Cadiz and Laura Renga, Good Blood Creative is a design strategy consultancy that excels at navigating challenges of a political and social nature. 

 

Testimonials

  • ANDREW CUTLER, former Manager of Executive & Internal Communications, BMW of North America

    ”Shanee and her team helped the company align itself with the risks and rewards of new realities. She helped us uncover new possibilities in both the way communicate and how we engage our passionate brand advocates to tell our story and make it their own.”

  • Kate Robinson, EVP of Brand Strategy, ALEX + ANI

    “I’m a firm believer that building your brand’s identity and clarifying business intentions is critical to a company's success. Working with Shanee and her team helped bring a fresh perspective to the role we play in our customer’s lives.”

  • ANDRES (DRU) ORTEGA, former Director of Communications & Influencer Marketing, West Elm

    “My focus is on creating purpose-driven campaigns and partnerships that drive brand loyalty and deliver audience growth. Working closely with Shanee and her team helped unlock the strategy to achieving our marketing objectives and opened us up to exploring new avenues for the business. We created an infrastructure that has yielded a first-of-its-kind program, yielding positive results and created a campaign that I'm truly proud of for the brand.”

 

Find your Red Thread.